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Frequently Asked Questions
General VANOC Sponsorship Questions:
Is Vincor Canada an “official” sponsor of the Vancouver 2010 Olympic and Paralympic Winter Games?
What does the term “Official Supplier of Wine” mean?
What are the details of your overall sponsorship campaign?
Will money from each wine sold go to the Olympics? To athletes? Who benefits?
What brands are involved?
What is the connection between Vincor Canada and the Olympic Games?
What is Vincor Canada’s stance and reputation as it relates to athletes and fitness?
Jackson-Triggs EspritTM Questions:
What are the “Esprit” wines?
Where is Esprit available?
Is Esprit a limited edition series?
Why isn’t Esprit a VQA wine?
Why not make a limited edition (using specially designed labels etc.,) of an existing VQA product?
Why bid for official sponsorship, knowing you wouldn’t be able to produce a VQA product?
General VANOC Sponsorship Questions:
Is Vincor Canada an “official” sponsor of the Vancouver 2010 Olympic and Paralympic Winter Games?
Our relationship is classified as an “Official Supplier” of wine. The sponsorship is solely between Vincor Canada and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). No other wine brands, other than Vincor Canada brands, or companies, can be affiliated to this sponsorship.
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What does the term “Official Supplier of Wine” mean?
As an “Official Supplier” Vincor Canada has the rights to the following:
- Exclusive sponsorship rights in Canada in the wine product/service category – consisting of red, white, rosé, fruit, sparkling, and dessert wines;
- Entitled to use the designation “Official Supplier” in Canada (for both VANOC and the Canadian Olympic Committee/Team);
- The right to use the Vancouver 2010 Olympic Winter Games contained emblem, (which features the Olympic rings), the Vancouver 2010 Paralympic Winter Games contained emblem and the Canadian Olympic Team word mark.
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What are the details of your overall sponsorship campaign?
Our sponsorship includes an agreed sum of cash payment towards VANOC in addition to hosting and sommelier services. Our sponsorship falls within the Official Supplier sponsorship category which is valued between $3 million to $15 million.
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Will money from each wine sold go to the Olympics? To athletes? Who benefits?
Yes, a portion of the proceeds will go to support the Vancouver 2010 Olympic and Paralympic Winter Games and our Canadian Olympic Team.
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What brands are involved?
Our VQA premium portfolio plus our strong national brands bear the official Vancouver 2010 contained emblem prominently on their back labels. The wine brands involved include:
- Jackson-Triggs Estate Wines
- Inniskillin Wines
- Nk’Mip Cellars
- Sumac Ridge Estate Winery
- See Ya Later Ranch
- Naked Grape
- Sawmill Creek
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What is the connection between Vincor Canada and the Olympic Games?
Vincor Canada has enjoyed a strong relationship with the Canadian Olympic Committee since the Athens Summer Olympic Games in 2004 and has extended the relationship through a new contract that appoints us as “Official Supplier” on selected brands from December 2006 until the London 2012 Summer Olympic Games.
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What is Vincor Canada’s stance and reputation as it relates to athletes and fitness?
Vincor Canada is committed to social wellness and the responsible consumption of alcohol. Our VANOC sponsorship marries world-class wines with world-class athletes and is founded on pride and passion. We have a longstanding reputation as a socially responsible company, contributing to community and national programs.
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Jackson-Triggs EspritTM Questions:
What are the “Esprit” wines?
Jackson-Triggs EspritTM is a unique wine co-branded with the Vancouver 2010 emblem. The Esprit wines celebrate the spirit of possibility created by the 2010 Winter Games while reflecting the pioneering spirit of the Canadian wine industry. Named to capture both the French and English connotations of the word 'spirit,' these wines also symbolize the dedication, passion and artistry evoked by the Games.
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Where is Esprit available?
Jackson-Triggs Esprit wines have broad distribution, with availability at fine dining establishments, provincial and private liquor stores across Canada and Ontario Wine Rack Stores. Although available in SAQ in Québec, Esprit is not currently available in the grocery market in Québec.
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Is Esprit a limited edition series?
No. Esprit is in wide distribution so that every consumer across Canada can share, with these symbolic wines, in the celebration of the Olympic Winter Games.
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Why isn’t Esprit a VQA wine?
Our challenge was to create a totally new wine, unique to our partnership with VANOC, without compromising our commitment to our loyal customers who seek out our established brands. The domestic grape supply was not sufficient at the time for an all VQA product that could meet the volume required for wide retail distribution. However, it is important to note that Esprit VQA wines are available at the Jackson-Triggs wineries in both Ontario and British Columbia. And, with the increased grape supply from the outstanding 2007 vintage, we will expand production of these exclusive Esprit VQA wines, and make them available to selected licensee customers, thus allowing restaurants to promote Esprit as a VQA offering, ensuring the broadest possible distribution of Esprit VQA wines. The non VQA Esprit wines were made from the very best grapes internationally blended with our excellent domestic wines, proudly cultivated by our grape growers, to deliver exceptional quality and value, and to adhere to our high standards of quality.
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Why not make a limited edition (using specially designed labels etc.,) of an existing VQA product?
Our challenge was to create a totally new wine, unique to our partnership with VANOC, without compromising our commitment to our loyal customers who seek out our established brands.
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Why bid for official sponsorship, knowing you wouldn’t be able to produce a VQA product?
Given the volume opportunity that has been identified by creating a wine brand with an Olympic theme – no winery in Canada could have met the volume requirements in VQA. We are proud that the award for Official Wine Supplier remains within Canada. Further, five of our VQA brands – including Jackson-Triggs, Inniskillin, Sumac Ridge, Nk’Mip and See Ya Later Ranch – form a core component of the sponsorship and will be promoted extensively leading up to (and in particular, during) the Games. These five VQA brands will be front and centre at the Vancouver 2010 Olympic and Paralympic Winter Games, and at special events across the country.
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